macOS>In The News

Apple Caught Off Guard by AI Demand for Mac Mini and Mac Studio

CommunityNews

CommunityNews

Apple Caught Off Guard by AI Demand for Mac Mini and Mac Studio

Apple’s unusually timed announcement of new Mac mini and Mac Studio models this week was driven by unexpectedly strong enterprise appetite for AI hardware, according to The Information. Apple normally releases new Mac models in the autumn, closer to October or November, making this week’s announcement unusually early, falling just before the anticipated arrival of new iPhone models. The Information says that the AI-driven boom in Mac Studio and Mac mini sales is behind the early launch.

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