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Next-Level A/B is Testing: 'inconclusive results' is ambiguous (p. 12)

dlindelof

dlindelof

Next-Level A/B is Testing: 'inconclusive results' is ambiguous (p. 12)

@leemay

The book refers to ‘inconclusive results’ starting on page 12. I would caution against introducing this term without carefully defining it. At my dayjob I frequently deal with product managers who believe that an A/B experiment with a neutral outcome is ‘inconclusive’, when in fact it just says that there is no statistically significant difference between the two arms.

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leemay

leemay

Author of Practical A/B Testing

That’s a really good point. I’ll do exactly as you suggest, the details matter. I’ll define and give caveats of what it looks like in practice/what that could mean. Luckily we’re still in beta so I can make these changes this week. Thank you @dlindelof!

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