The company best known for its search engine is launching a new set of tools aimed at creating an “easy button” for protecting your data online.

The problem for a company like DuckDuckGo, then, isn’t making people care about privacy; it’s convincing them that privacy is possible. Many consumers, the company has found, have basically thrown up their hands in resignation, concluding that there’s no way out of the modern surveillance economy. It’s easy to see why. Each new story about data privacy, whether it’s about the pervasivenessof tracking, or a huge data breach, or Facebook or Google’s latest violation of user trust, not only underscores the extent of corporate surveillance but also makes it feel increasingly inescapable.

DuckDuckGo is on a mission to prove that giving up one’s privacy online is not, in fact, inevitable…

Read in full here:

This thread was posted by one of our members via one of our news source trackers.