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Apple’s ad business set to boom on the back of its own anti-tracking crackdown
Apple’s ad business set to boom on the back of its own anti-tracking crackdown.
Apple has always styled itself as a paragon of privacy whose profits are not ad-driven. “You are not our product. You are our customer. You are a jewel, and we care about the user experience,” Apple CEO Tim Cook famously said in 2018.
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