Episode 120 of Thinking Elixir. Localizing and personalizing an application is separate from the language used in the interface. Kip Cole explains how the mismatch of computers with the culture of our audience creates friction we may not even be aware of. In fact, our benign app may be unintentionally offensive to millions of people! Kip created the libraries ex_cldr, money and tempo to help Elixir developers localize applications in a culture aware way. What does that mean? It means using minimal information we can infer how names should appear, how numbers are represented, the assumed numeric rounding rules, first day of the week, the calendar being used, and more!