It’s no secret that apps and social media companies are competing for consumers’ attention. The more time spent on an app or platform, the better. And that means a series of design choices have been made, to slowly but surely keep us locked in.

When media studies Professor Shaka McGlotten uses an app like Facebook or Twitter, they sometimes wonder whether using social media can be considered a consensual interaction at this point. How much of our social media behavior is ours and how much of it is influenced by the medium itself?

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