Anchor Tags.
I’ve been working on getting anchor tag keywords into the search engine, basically using link texts to complement the keywords on a webpage.
The problem I’m attempting to address is that many websites don’t really describe themselves particularly well. As Steve Ballmer’s stage performance once illustrated, merely repeating a word doesn’t on its own make what you’re saying relevant to the term.
Another good example of how it falls short is PuTTY’s website, which will be used as a pilot case to improve.

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