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Retail, search and Amazon’s $40B ‘advertising’ business

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Retail, search and Amazon’s $40B ‘advertising’ business

Retail, search and Amazon’s $40bn ‘advertising’ business — Benedict Evans.
Amazon sold close to $40bn of advertising last year - bigger than Prime, bigger than the entire global newspaper industry and probably more profitable than AWS. But is this really advertising, rent, or something else? And what does that mean for Google?

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