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Nearly a third of new subscribers to news publications cancel in the first 24H

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Nearly a third of new subscribers to news publications cancel in the first 24H

Nearly a third of new subscribers to news publications cancel in the first 24 hours.
The same-day cancellation rate likely includes subscribers who only wanted access to one article, or who felt the full paid experience was lacking after a quick look around. New data suggests some just really hate the idea of auto-renewal.

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