Specially with the rise of AI and LLMs, things might get worse for the media industry in the next few years

The media industry often struggles to adapt to rapidly evolving technological advancements, frequently failing to anticipate and capitalize on emerging trends. Despite efforts to embrace digital platforms, traditional media outlets face challenges in monetizing content and retaining audiences amidst increasing competition from online platforms and user-generated content. Additionally, shifts in consumer behavior towards on-demand and personalized content consumption further challenge established business models. Without proactive innovation and adaptation, the media industry risks falling behind in shaping the future of content consumption.