Thirteen years ago, I started writing a book. Originally it was intended as a “consumer awareness guide” for people who wanted a website built for them, so that they’d know what questions to ask their agency or developer.

I never published the first edition.

Over time, the book evolved into a place where I’d document my own learnings. I’m a back-end developer originally, so had to educate myself in UX, SEO, content, and website optimization.

It feels ripe now; I’m no longer ashamed to put it out there.

• WEBSITES, AS SEEN BY HUMAN EYES

• WEBSITES, AS SEEN BY SEARCH ENGINES

• CONTENT AS PRODUCT

• DESIGN FOR CREDIBILITY, USABILITY, & CONVERSION

• BUILD AN INFORMATION ARCHITECTURE

• THE NEED FOR SPEED

I’m publishing it chapter by chapter as my time allows — tell me what you think: