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TikTok Won. Now Everything Is 60 Seconds

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TikTok Won. Now Everything Is 60 Seconds

As of September 2025, approximately 170 million Americans spend, on average, one hour every day in an app that is designed to maximize psychological grip. While Congress fixates on TikTok’s data collection usages, what hasn’t received enough attention is how the platform has successfully industrialized human attention itself.

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