I imagine that most people who take an interest in de-Googling are concerned about privacy. Privacy on the Internet is a somewhat nebulous concept, but one aspect of privacy is surely the prevention of your web browsing behaviour being propagated from one organization to another. I don’t want my medical insurers to know, for example, that I’ve been researching coronary artery disease. And even though my personal safety and liberty probably aren’t at stake, I don’t want to give any support to the global advertising behemoth, by allowing advertisers access to better information about me.

Unfortunately, while distancing yourself from Google and its services might be a necessary first step in protecting your privacy, it’s far from the last. There’s more to do, and it’s getting harder to do it, because of browser fingerprinting…

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