Well in terms of SEO, if your website is not visible to the targeted customer, who is interested in your services, then you will miss the opportunity to gain business & loose potential customers. People have a short attention span, & majority of people only click on the top 1-3 results on SERP(Search engine results page). Target is be on top page 1 of SERP, as well as in top 3 to gain organic & premium traffic who is targeted enough & ready to convert.

Same thing happens in services business as well, until & unless we are running paid advertisement to gain top position but it requires spending of $ to generate a sale.

If some one is looking for 5g integration services or plans, if he searched that on google he can find his relevant results.