Competing with Unicorns (Pragmatic Bookshelf)

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Jonathan Rasmusson

edited by Michael Swaine @michaelswaine

Massively successful tech companies — Unicorns — have discovered how to take the techniques that made them successful as a startup and scale them to the enterprise level. Amazon, Facebook, Google, and Spotify all work like startups, despite having workforces numbering in the tens of thousands. Go behind the scenes with an Ex-Spotify engineer and coach, and learn to develop software the way the best companies do it.

If you’re a tech or product lead and you want to ship product better, this is your playbook. If you’re an engineer, tester, analyst, or project manager, and you suspect there are better ways to work, you are correct. And if you’re a manager, Agile coach, or someone charged with improving how your company ships software, this book will give you the tools, techniques, and practices of the world’s most innovative, delivery-focused companies.

Don’t just admire the top companies — learn from them.

“If you’re a leader who’d like insight into the real world of tech unicorns and how they impact the world, this is the book for you. Jonathan Rasmusson gives us the truth behind the mythology.”

*Diana Larsen, Co-founder & Chief Connector, Agile Fluency Project LLC

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